Confidential Industry Research

Indian Sports Workforce & Skills Gap Study

A national-level study to understand workforce demand, skill gaps and curriculum needs across Indian sport.

Estimated time: 18-25 minutes. Your inputs will help sports-management universities redesign curriculum around actual industry requirements.
Section 1 of 714%

1. Respondent and Organisation Profile

This section helps classify responses by organisation type, sport and respondent seniority.

2. Workforce Scale and Functional Area Mapping

Please provide approximate numbers. Estimates are acceptable.

Functional area Current staff Ideal staff today Need in 3 years Engagement model Talent availability gap
League / competition operations
Team / franchise operations
Event and match-day operations
Venue / stadium management
Sponsorship and commercial partnerships
Marketing, brand and fan engagement
Digital, social media and content
Broadcast / media coordination
Athlete / player management
Grassroots, academies and talent development
Sports science / high performance
Data, analytics and technology
Legal, governance, integrity and compliance
Finance, revenue and business planning
HR, volunteers and workforce management

3. Role-Level Demand and Supply

Use this section to identify exact jobs, level of shortage and whether talent is available in India.

Role category Demand today Supply quality Can freshers do it? Typical engagement model
League / competition operations
Team / franchise operations
Event and match-day operations
Venue / stadium management
Sponsorship and commercial partnerships
Marketing, brand and fan engagement
Digital, social media and content
Broadcast / media coordination
Athlete / player management
Grassroots, academies and talent development
Sports science / high performance
Data, analytics and technology
Legal, governance, integrity and compliance
Finance, revenue and business planning
HR, volunteers and workforce management

4. Skill Gap Heatmap

Score each capability. This becomes the core demand-supply gap analysis.

Skill / capability Importance Current availability Graduate readiness Talent availability gap
Sports business understanding
League operations
Team / franchise operations
Event operations
Venue operations
Sponsorship sales
Sponsorship servicing
Sponsorship valuation / ROI
Brand marketing
Fan engagement / CRM
Ticketing and hospitality
Digital content production
Social media analytics
Broadcast coordination
Athlete management
Sports law / contracts
Integrity / anti-corruption / anti-doping awareness
Data analytics
Excel / dashboards / reporting
Budgeting and P&L
Vendor management
Crisis management
Communication under pressure
Presentation / storytelling
Research and consumer insight
Regional language / local market understanding
Sports science awareness
Performance analytics
AI / sports technology awareness
Sustainability / green events

5. Recruitment Reality, Salary and Employability

Employer assessment test

What would you test before recruiting a sports-management graduate?

6. Future Workforce Demand

7. Curriculum Redesign and Final Recommendations

Practical task Can do independently Can do with training Cannot do currently
Prepare a sponsorship proposal
Build an event operations checklist
Create a match-day run sheet
Prepare a basic event budget
Coordinate vendors
Read a sponsorship contract
Analyse audience / fan data
Prepare a sponsor servicing report
Manage a social media content calendar
Coordinate with teams / officials
Understand broadcast requirements
Handle crisis escalation
Work disciplined long match-day hours
Create a fan engagement plan
Convert research findings into recommendations